Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for […]
Archive | October, 2012
October 2012 President’s Letter
Just a quick letter this month— I can’t stress enough how important it is for manufacturers to start getting vehicles into the NEMPA fleet for the Winter Car of New England competition. It’s been said before, but: The best way to be earn a Winter Car award is to get vehicles into the fleet early—and […]