On the evening of October 22, NEMPA gathered at the Automotion garage to catch up on the latest from Buick. Led by V-P of Buick Marketing Tony DiSalle, the visiting team included Brad Saxman (Performance Engineering Manager, LaCrosse & Regal), Katie Bjoerk and Lauren Indiveri (Buick Communications), Steve Martin (GM Communications Northeast) and GM consultant […]
Archive | October, 2013
Ford continues to grow its ‘culture of personality’
Some of us have to be circumspect in accessing SM—social media—during our workday. Not Boston native Scott Monty, Ford’s global manager for digital media. His day job is to find imaginative ways to employ Facebook, blogs, podcasts, Instagram, Tumblr, YouTube and all the other planets in today’s Twitterverse to promote the Ford brand.
Volvo Resumes its Place in New England (and the World)
Dean Shaw, Volvo Vice-President for Corporate Communications, visited NEMPA at the Boston Globe offices on Tuesday, October 8. Volvo joined NEMPA members for dinner and shared details on a wide array of coming vehicles—such as the 2015 XC90 crossover sport utility, the first car that will ride on Volvo’s new Scalable Product Architecture.